• Technology
  • 20 July 2023

Navigating Challenges in HealthTech Talent Acquisition and Retention

Have you ever wondered why the healthcare technology industry, despite being one of the fastest-growing sectors globally, is facing a shortage of healthcare talent? Well, you've come to the right place to discover the real answers and navigate the challenges in acquiring and retaining healthtech professionals. In any industry, it is evident that rapid growth brings the challenge of attracting and keeping qualified talent. According to records, the number of healthcare jobs in the United States is projected to increase by 12% between 2018 and 2028, which is roughly twice the predicted growth rate for all occupations. Recruitment challenges in the Healthtech field are widespread and often complex, ranging from a shortage of skilled workers to intense competition from other industries.

Nevertheless, there exist numerous strategies that organisations can implement to surmount these hurdles and attract top-notch candidates. This blog aims to delve into the distinctive challenges confronted by healthtech companies in talent acquisition and retention. It will explore subjects like the fierce competition for exceptional talent, the scarcity of specialized skills, and approaches to enhance employee engagement and retention. Furthermore, the article will furnish practical advice on overcoming these challenges. So, without further ado, let's begin!

Challenges in HealthTech Talent Acquisition and Retention

  • Competition for HealthTalent: The realm of HealthTech is characterized by constant innovation and rapid evolution, with new technologies and methodologies emerging frequently. In this context, HealthTech companies often seek professionals who possess a unique blend of technical skills, such as software development or data analytics, alongside domain expertise in healthcare. Consequently, locating candidates who encompass both skill sets can be arduous. Furthermore, the competition for such individuals intensifies as both large tech companies and startups vie for the same talent pool, posing a challenge for HealthTech companies to distinguish themselves. The dynamic nature of the industry further complicates the task of identifying candidates with the precise skill sets and mindset required.
  • Limited Talent Pool: HealthTech, being an amalgamation of healthcare and technology, operates within a relatively narrow talent pool in comparison to other industries. The convergence of these sectors necessitates professionals who possess not only technical expertise but also the ability to adapt to rapid changes and stay abreast of the latest skills and healthtech knowledge. Consequently, sourcing candidates with the ideal combination of skills and experience becomes a challenge, particularly for specialized roles like medical data scientists or healthcare cybersecurity experts. These positions require individuals who possess a deep understanding of both the healthcare domain and the technical intricacies involved, further contributing to the difficulty in finding suitable candidates.
  • Retaining Talent: The demand for skilled professionals in the HealthTech industry is exceptionally high, resulting in intense competition among companies to secure top talent. However, once these highly skilled individuals are hired, retaining them can pose a significant challenge. HealthTech professionals often receive enticing offers from other companies, including more established healthcare organizations, which can lure them away. To counteract this, implementing effective retention strategies becomes imperative. A comprehensive approach that combines competitive compensation, professional development opportunities, and a positive work environment is crucial for HealthTech companies to retain their valuable talent in the face of fierce competition.

Tips to overcome HealthTech Talent Acquisition and Retention Challenges

Build a Strong Employer Brand

To attract and retain top talent, establish a compelling employer brand by communicating values, mission, and unique selling points. Showcase company culture, perks, and work environment online, including a careers page and social media profiles. Highlight employee experiences and achievements to stand out and attract like-minded candidates. Learn more about building an employee value proposition for brand establishment.

Utilize Professional Networks

In the specialized HealthTech field, traditional recruiting channels can be challenging. Leverage professional networks like LinkedIn to find qualified candidates with the required skills and experience. Boost visibility and attract top talent by actively participating in industry groups, posting job listings, and engaging with potential candidates.

Invest in Professional Development

Investing in professional development aids in retaining and developing talent while attracting new talent. Provide training programs, mentorship, and career development plans to help employees acquire new skills and advance their careers. By offering growth and development opportunities, companies can boost employee satisfaction and loyalty.

Offer Competitive Compensation and Benefits

To attract and retain talent, it is crucial to offer competitive compensation and benefits. Conduct market research to determine industry-standard salaries, benefits, and perks. Provide health insurance, retirement plans, and paid time off to differentiate your company and attract top talent.


HealthTech industries face unique challenges in recruiting and retaining talent. To overcome these challenges, healthcare organizations need to take a strategic approach. This involves developing a strong talent pipeline, building a positive employer brand, recruiting, and retaining specialized talent, and offering flexibility and support during difficult times. By doing so, healthcare organizations can attract and retain top talent, ensuring the provision of quality healthcare services to their patients.

Talk to Our Experts
We’d love to hear what you are working on.